Les Mills international approached us due to inconsistencies across their digital communications. Working on a global stage, managing the execution of all their digital communications was challenging to say the least. Initially we undertook a review of their global web presence, their digital marketing campaigns and their e-newsletters.
We marked out the strengths and weaknesses against both design and best practice trends, married this up against their current brand guidelines to redefine the rules and mapped this out in a detailed document that was then distributed to all head offices around the world. This is what their global marketing and communications departments now craft all digital communications against.
The second project was of a more technical nature in that their video content online was insufficient, did not provide usability options in the back end of the CMS to serve it up in a variety of ways, was mostly static (as opposed to actual video snippets) and basically required a complete technical overhaul with regard to back end UX.
While it was somewhat repetitive we mapped out all the different scenarios around the video modules within wireframes, set technical specifications around them, designed the front end to respond to the agreed wireframes and art directed their core digital partner, Feline Soft, based in Bristol, United Kingdom.
The challenges around both the technical limitations of their CMS and setting break points around how to serve up video content on all devices, browsers and bandwidths was a huge learning curve but technically very interesting with a satisfying end result.
We marked out the strengths and weaknesses against both design and best practice trends, married this up against their current brand guidelines to redefine the rules and mapped this out in a detailed document that was then distributed to all head offices around the world. This is what their global marketing and communications departments now craft all digital communications against.
The second project was of a more technical nature in that their video content online was insufficient, did not provide usability options in the back end of the CMS to serve it up in a variety of ways, was mostly static (as opposed to actual video snippets) and basically required a complete technical overhaul with regard to back end UX.
While it was somewhat repetitive we mapped out all the different scenarios around the video modules within wireframes, set technical specifications around them, designed the front end to respond to the agreed wireframes and art directed their core digital partner, Feline Soft, based in Bristol, United Kingdom.
The challenges around both the technical limitations of their CMS and setting break points around how to serve up video content on all devices, browsers and bandwidths was a huge learning curve but technically very interesting with a satisfying end result.
